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Title: So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes
Authors: Tandoc, Edson C.
Ferrucci, Patrick
Keywords: DRNTU::Social sciences::Mass media::Media studies
Issue Date: 2014
Source: Tandoc, E. C., & Ferrucci, P. (2014). So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes. Women's studies International forum, 45, 34-41.
Series/Report no.: Women's studies International forum
Abstract: This study examines horoscopes published in three women’s magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age—more than zodiac signs—shape the fate of those who read and believe in what horoscopes predict.
ISSN: 0277-5395
DOI: 10.1016/j.wsif.2014.05.001
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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