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Title: Introducing a software-based method to assess and manipulate visual attention : feasibility and initial validation
Authors: Samson, Lelia
Janssen, Erick
Keywords: DRNTU::Social sciences::Communication::Visual communication
DRNTU::Social sciences::Psychology::Applied psychology
Issue Date: 2014
Source: Samson, L., & Janssen, E. (2014). Introducing a software-based method to assess and manipulate visual attention : feasibility and initial validation. Communication methods and measures, 8(4), 264-278.
Series/Report no.: Communication methods and measures
Abstract: A new software-based method to assess and manipulate visual attention (VA) is introduced. The method uses circular, transparent outlines (‘bubbles’) that move over visual stimuli. To evaluate the method’s feasibility and validity, 50 men watched same- and opposite-sex erotica in self-directed and manipulated VA conditions while their psychophysiological responses were recorded. Participants were instructed to select a bubble by using a computer-mouse which kept selected content visible while darkening the rest of the screen. Only one bubble was available during the manipulated VA conditions. Findings revealed that participants could successfully perform the experimental task and that their spontaneous VA was consistent with predictions. Furthermore, the method successfully manipulated VA. The benefits of this application include the ability to measure and direct VA in multiple participants simultaneously, its ease of use, as well as its provision of relatively noise-free data. Advantages of using this method in social/behavioral science research are discussed.
DOI: 10.1080/19312458.2014.967845
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2014 Taylor & Francis. This is the author created version of a work that has been peer reviewed and accepted for publication by Communication Methods and Measures, Taylor & Francis. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [Article DOI:].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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