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Title: Payback : effects of relationship and cultural norms on reciprocity
Authors: Jung, Younbo
Hall, Jeff
Hong, Renyi
Goh, Tiffany
Ong, Natalynn
Tan, Nathanael
Keywords: DRNTU::Social sciences::Communication::Cultural studies
Issue Date: 2014
Source: Jung, Y., Hall, J., Hong, R., Goh, T., Ong, N., & Tan, N. (2014). Payback : effects of relationship and cultural norms on reciprocity. Asian journal of social psychology, 17(3), 160-172.
Series/Report no.: Asian journal of social psychology
Abstract: This experimental investigation explores differences in reciprocal norms between friends and strangers and the effects of culture on reciprocity. Based on altruistic and strong reciprocity theories, a hybrid trust-dictator game tested the influence of relationship (i.e., friends vs. strangers), treatment (i.e., positive vs. negative), and culture (i.e., collectivistic vs. individualistic) on reciprocation. The results (N = 160) showed that participants reciprocated more positively when treated positively in general. However, the results demonstrated intercultural differences in reciprocal norms, specifically in the negative treatment condition. Participants from the individualistic culture provided stronger punishment to the norm violator, compared to participants from the collectivistic culture. We discuss implications of the impact of relationship and culture on reciprocation with respect to the olive branch response.
ISSN: 1367-2223
DOI: 10.1111/ajsp.12057
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2014 Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association. This is the author created version of a work that has been peer reviewed and accepted for publication by Asian Journal of Social Psychology, Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [DOI:].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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