Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/79781
Title: Are pay for performance search engines relevant?
Authors: Goh, Dion Hoe-Lian
Ang, Rebecca P.
Keywords: DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks
Issue Date: 2002
Source: Goh, D. H. L., & Ang, R. P. H. (2002). Are pay for performance search engines relevant? Journal of Information Science, 28(5), 349-355.
Series/Report no.: Journal of information science
Abstract: Pay for performance (PFP) search engines, like their “traditional” counterparts (e.g. Google), provide search services for documents on the World Wide Web. These search engines however rank documents not on content characteristics but according to the amount of money a vendor is willing to pay when a user visits a Web site appearing in the search results page. A study was conducted to compare the retrieval effectiveness of Overture (formerly GoTo, a PFP search engine) and Google (a traditional search engine) from an academic perspective. Thirty-one queries from different graduate-level subject areas were submitted to each of these search services and the first 20 documents returned were retrieved and analyzed for precision and distribution of relevant documents using different relevancy criteria.
URI: https://hdl.handle.net/10356/79781
http://hdl.handle.net/10220/6177
ISSN: 1741-6485
DOI: 10.1177/016555150202800501
Schools: Wee Kim Wee School of Communication and Information 
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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