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Title: Instagram this! Sharing Photos on Instagram
Authors: Lee, Chei Sian
Nur Alifah Binte Abu Bakar
Raudhah Binti Muhammad Dahri
Sin, Sei-Ching Joanna
Keywords: Photo-sharing
Photo social network services
Issue Date: 2015
Source: Lee, C. S., Nur Alifah Binte Abu Bakar., Raudhah Binti Muhammad Dahri, & Sin, J. S.-C. (2015). Instagram This! Sharing Photos on Instagram. Lecture Notes in Computer Science, 9469, 132-141.
Series/Report no.: Lecture Notes in Computer Science
Abstract: Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications approach to determine Instagram members’ reasons for sharing photos. Data (N=115) were collected from an online survey. A principal component factor analysis indicated that there were four motives for sharing photos: informativeness, community support, status-seeking, and self- representation. We also conducted correlation and regression analyses. Our results indicate that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Further, we found that users’ photo sharing was mainly motivated by the need for self-representation and status-seeking. Implications of our work are also discussed.
ISBN: 978-3-319-27974-9
DOI: 10.1007/978-3-319-27974-9_13
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2015 Springer International Publishing Switzerland. This is the author created version of a work that has been peer reviewed and accepted for publication by Lecture Notes in Computer Science, Springer. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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