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Title: Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore
Authors: Williams, Jerome D.
Lan, Luh Luh
Lwin, May Oo
Keywords: Spiritual beliefs
Organ donation
Social marketing
National Kidney Foundation
Product knowledge
Altruistic values
Issue Date: 2013
Source: Lwin, M. O., Williams, J. D., & Lan, L. L. (2002). Social Marketing Initiatives: National Kidney Foundation’s Organ Donation Programs in Singapore. Journal of Public Policy & Marketing, 21(1), 66-77.
Series/Report no.: Journal of Public Policy & Marketing
Abstract: The authors focus on the organ donation scene in Singapore and explore the range of marketing activities and responsibilities of the primary organ procurement agency in Singapore, the National Kidney Foundation. The authors examine Horton and Horton’s (1991) model of willingness to become a potential organ donor and apply it with modifications to a sample of 368 multiracial Singapore residents. The authors find that, in addition to altruistic values and product knowledge, spiritual beliefs surrounding organ donation have an impact on a person’s willingness to be a potential organ donor. The authors discuss implications for marketers and policymakers.
ISSN: 0743-9156
DOI: 10.1509/jppm.
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2002 American Marketing Association. This paper was published in Journal of Public Policy & Marketing and is made available as an electronic reprint (preprint) with permission of American Marketing Association. The published version is available at: []. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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