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Title: Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Protection Act
Authors: Walsh, Michael G.
Lan, Luh Luh
Lwin, May Oo
Williams, Jerome D.
Keywords: Consumer welfare
Economic performance
Trademark infringement
Anticybersquatting Consumer Protection Act
Domain names
International protection
Issue Date: 2013
Source: Walsh, M. G., Lan, L. L., Lwin, M., & Williams, J. D. (2003). Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Protection Act. Journal of Public Policy & Marketing, 22(1), 96-101.
Series/Report no.: Journal of Public Policy & Marketing
Abstract: Cybersquatting continually has plagued Internet traders. The Anticybersquatting Consumer Protection Act is intended to protect trademark owners and consumers alike, especially in the Internet environment. This article evaluates the effectiveness of the act by reviewing recent cases that have interpreted the act, details remedies available to consumers and others under the act, and explains the defenses available to cybersquatters. The authors discuss the currently unresolved issues under the act, including those related to international protection of existing domain names. The act may have had an unintended consequence for Web site creators, however, considering that some corporations use it to bludgeon into submission former employees and others who have created Web sites critical of the respective corporation’s policies and operations. A review of recent articles and court decisions casts light on whether the act is a help or a hindrance to marketers.
ISSN: 0743-9156
DOI: 10.1509/jppm.
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2015 American Marketing Association. This paper was published in Journal of Public Policy & Marketing and is made available as an electronic reprint (preprint) with permission of American Marketing Association. The published version is available at: []. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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