Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/80894
Title: Dissecting genuine and deceptive kudos : the case of online hotel reviews
Authors: Banerjee, Snehasish
Chua, Alton, Y. K.
Keywords: Online reviews
Opinion spam
Readability
Genre
Writing style
E-business
User-generated content
Issue Date: 2014
Source: Banerjee, S., & Chua, A. Y. K. (2014). Dissecting genuine and deceptive kudos : the case of online hotel reviews. International Journal of Advanced Computer Science and Applications, 4(3).
Series/Report no.: International Journal of Advanced Computer Science and Applications
Abstract: As users continue to rely on online hotel reviews for making purchase decisions, the trend of posting deceptive reviews to heap praises and kudos is gradually becoming a well-established e-business malpractice. Conceivably, it is not trivial for users to distinguish between genuine and deceptive kudos in reviews. Hence, this paper identifies three linguistic cues that could offer telltale signs to distinguish between genuine and deceptive reviews. These linguistic cues include readability, genre and writing style. Drawing data from a publicly available secondary dataset, results indicate that readability and writing style of reviews offer useful clues to distinguish between genuine and deceptive reviews. Specifically, genuine reviews could be more readable and less hyperbolic compared with deceptive entries. With respect to review genre however, the differences were largely blurred. The implications of the findings for theory and practice are highlighted.
URI: https://hdl.handle.net/10356/80894
http://hdl.handle.net/10220/38863
DOI: 10.14569/SpecialIssue.2014.040304
Rights: © 2014. This is an open access article distributed under the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits unrestricted non-commerical use, distribution, and reproduction in any medium, provided the original work is properly cited.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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