Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/81177
Title: Good intentions to read on mobiles are not good enough: reducing barriers to m-reading is crucial
Authors: Chew, Han Ei
West, Mark
Keywords: Mobile reading
Literacy
Mobile phones
Digital books
Developing countries
Technological Acceptance Model
Unified Theory of Acceptance and Use of Technology Mobile reading
Issue Date: 2015
Source: Chew, H. E., & West, M. (2015). Good intentions to read on mobiles are not good enough: reducing barriers to m-reading is crucial. Proceedings of the Seventh International Conference on Information and Communication Technologies and Development, 32-.
Abstract: Drawing on the analysis of 4330 surveys on mobile reading in seven developing countries, this study found that the discrepancy between intentions to read on mobiles and actual reading can be attributed to barriers such as problematic mobile connectivity and inadequate relevant reading material. The policy implication of this research finding is clear -- reducing barriers specific to mobile reading (m-reading) will improve programme effectiveness. This study applied the technological acceptance model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to the growing adoption of mobile reading in developing countries and partially verified key constructs of the theories. Findings suggest that the two models provide viable theoretical frameworks for future m-reading programs. This study is one of two companion papers to the 2014 UNESCO report on Reading in the Mobile Era. The other focuses on gender differences in m-reading.
URI: https://hdl.handle.net/10356/81177
http://hdl.handle.net/10220/40667
DOI: 10.1145/2737856.2737859
Rights: © 2015 Association for Computing Machinery (ACM). This is the author created version of a work that has been peer reviewed and accepted for publication by Proceedings of the Seventh International Conference on Information and Communication Technologies and Development, Association for Computing Machinery (ACM). It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1145/2737856.2737859].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Conference Papers

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