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Title: Mobile Value Added Services: The Case of Women Microentrepreneurs in Indonesia
Authors: Cai, Tian
Chew, Han Ei
Levy, Mark R.
Keywords: mobile value-added services
mobile phones
economic empowerment
Issue Date: 2015
Source: Cai, T., Chew, H. E., & Levy, M. R. (2015). Mobile value added services: the case of women microentrepreneurs in Indonesia. Proceedings of the Seventh International Conference on Information and Communication Technologies and Development, 10-.
Abstract: Mobile value added services (MVAS) represent a growing collaboration between the private sector and the development community. In this paper, we examine one such MVAS, the Nokia Usaha Wanita service running on the Nokia Life+ platform in Indonesia, and we assess its viability as an innovative means for the economic empowerment of businesswomen. Data were gathered through 221 telephone interviews with a nationwide random sample of women who subscribed to Usaha Wanita. Subscribers reported that they derived economic benefit from using the service. They also reported that their business profits were greater because of what they had learned from reading Usaha Wanita content. Women who were subscribers also had higher "good month" profit as well. Increased profits were positively correlated with frequent reading of the tips and information provided by Usaha Wanita and subscribers perceptions that the service was useful for business. Women who exhibited entrepreneurial optimism also had greater business profits. Findings suggest that entrepreneurial optimism amplified the association between mobile phone use and profits.
DOI: 10.1145/2737856.2738014
Rights: © 2015 Association for Computing Machinery (ACM). This is the author created version of a work that has been peer reviewed and accepted for publication by Proceedings of the Seventh International Conference on Information and Communication Technologies and Development, Association for Computing Machinery (ACM). It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Conference Papers

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