Please use this identifier to cite or link to this item:
|Title:||Mobile Value Added Services: The Case of Women Microentrepreneurs in Indonesia||Authors:||Cai, Tian
Chew, Han Ei
Levy, Mark R.
|Keywords:||mobile value-added services
|Issue Date:||2015||Source:||Cai, T., Chew, H. E., & Levy, M. R. (2015). Mobile value added services: the case of women microentrepreneurs in Indonesia. Proceedings of the Seventh International Conference on Information and Communication Technologies and Development, 10-.||Abstract:||Mobile value added services (MVAS) represent a growing collaboration between the private sector and the development community. In this paper, we examine one such MVAS, the Nokia Usaha Wanita service running on the Nokia Life+ platform in Indonesia, and we assess its viability as an innovative means for the economic empowerment of businesswomen. Data were gathered through 221 telephone interviews with a nationwide random sample of women who subscribed to Usaha Wanita. Subscribers reported that they derived economic benefit from using the service. They also reported that their business profits were greater because of what they had learned from reading Usaha Wanita content. Women who were subscribers also had higher "good month" profit as well. Increased profits were positively correlated with frequent reading of the tips and information provided by Usaha Wanita and subscribers perceptions that the service was useful for business. Women who exhibited entrepreneurial optimism also had greater business profits. Findings suggest that entrepreneurial optimism amplified the association between mobile phone use and profits.||URI:||https://hdl.handle.net/10356/81262
|DOI:||10.1145/2737856.2738014||Rights:||© 2015 Association for Computing Machinery (ACM). This is the author created version of a work that has been peer reviewed and accepted for publication by Proceedings of the Seventh International Conference on Information and Communication Technologies and Development, Association for Computing Machinery (ACM). It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [http://dx.doi.org/10.1145/2737856.2738014].||Fulltext Permission:||open||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Conference Papers|
checked on Sep 5, 2020
Page view(s) 20161
checked on Oct 24, 2020
checked on Oct 24, 2020
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.