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Title: Understanding the information needs of Singapore marketing managers for making strategic decisions
Authors: Lee, Joseph Siew Hoong.
Keywords: DRNTU::Library and information science
Issue Date: 2000
Abstract: Singapore need to expand their market abroad because the local market and resources are limited, and competition is intense. It is by venturing abroad and by redirecting internationally, there would be more long term opportunities for optimal growth. Although there will be more emerging markets internationally, but along its course, Singapore organizations will also be fraught with threats of more intense competition arising from the rapid economic growth of the neighboring countries.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SAS Theses

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