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dc.contributor.authorLee, Joseph Siew Hoong.en_US
dc.description.abstractSingapore need to expand their market abroad because the local market and resources are limited, and competition is intense. It is by venturing abroad and by redirecting internationally, there would be more long term opportunities for optimal growth. Although there will be more emerging markets internationally, but along its course, Singapore organizations will also be fraught with threats of more intense competition arising from the rapid economic growth of the neighboring countries.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Library and information scienceen_US
dc.titleUnderstanding the information needs of Singapore marketing managers for making strategic decisionsen_US
dc.contributor.supervisorRitter, Waltrauten_US
dc.contributor.schoolSchool of Applied Scienceen_US
dc.description.degreeMaster of Science (Information Studies)en_US
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