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Title: When countries become the talking point in microblogs: Study on country hashtags in Twitter
Authors: Sesagiri Raamkumar, Aravind
Pang, Natalie
Foo, Schubert
Keywords: Twitter
Social Media
Country Hashtags; Twitter Hashtags; Hashtag Studies; Microblogs
Issue Date: 2016
Source: Sesagiri Raamkumar, A., Pang, N., & Foo, S. (2016). When countries become the talking point in microblogs: Study on country hashtags in Twitter. First Monday, 21(1).
Series/Report no.: First Monday
Abstract: Hashtags are placeholder features for capturing the underlying themes in microblog posts. Prior studies have investigated the conversation dynamics, interplay with other media platforms and communication patterns between users for specific event-based hashtags. Commonplace hashtags have been largely ignored, albeit the utility of these hashtags is the main reason behind their continued usage. This study aims to understand the rationale behind the usage of a particular type of commonplace hashtags, namely country hashtags. Manual tweet classification was performed on twitter extracts, to identify the themes of tweets containing three country hashtags. Eleven categories were identified with varied rankings conditioned by factors such as national interest, tourist attractions and cross-media sharing, across the three countries. Network analysis was employed to identify the underlying network types. Broadcast networks and tight crowd networks were identified as the prominent types. Findings will inform subsequent studies on national topics oriented discussions in social media.
ISSN: 1396-0466
DOI: 10.5210/fm.v21i1.6101
Schools: Wee Kim Wee School of Communication and Information 
Research Centres: Centre of Social Media Innovations for Communities (COSMIC) 
Rights: © 2016 First Monday. This paper was published in First Monday and is made available as an electronic reprint (preprint) with permission of First Monday. The published version is available at: []. One print or electronic copy may be made for personal use only. Systematic or multiple reproduction, distribution to multiple locations via electronic or other means, duplication of any material in this paper for a fee or for commercial purposes, or modification of the content of the paper is prohibited and is subject to penalties under law.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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