Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/82216
Title: Business Analogies at War: Insights from the world of business strategy
Authors: Kuah, Adrian Wee Jin
Keywords: DRNTU::Social sciences::Political science
Issue Date: 2005
Source: Kuah, A. W. J. Business Analogies at War: Insights from the world of business strategy. (RSIS Commentaries, No. 085). RSIS Commentaries. Singapore: Nanyang Technological University.
Series/Report no.: RSIS Commentaries, 085-05
Abstract: THE business strategy literature has relied heavily on the military metaphor, equating the market place with the battlefield and the CEO with the general. However, if the metaphor is reversed, what light, if any, can contemporary thinking on business strategy shed on the way militaries make strategy?
URI: https://hdl.handle.net/10356/82216
http://hdl.handle.net/10220/39918
Schools: S. Rajaratnam School of International Studies 
Rights: Nanyang Technological University
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:RSIS Commentaries and Reports

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