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Title: Exploratory study of gift-giving behaviour : a cross culture perspective
Authors: Heng, Pey Wee
Lee, Sau Yeng
Wai, Marilyn Sweet Fei
Keywords: DRNTU::Business
Issue Date: 2001
Abstract: This research paper investigates the differences birthday gift-giving behaviour between Singaporeans and Caucasians, concentrating on the differences in their view of the significance of birthday, the presentation of birthday gifts, money as a birthday gift and gift-returning practices. The purpose is to find out how big a role traditional culture plays in forming our birthday gift-giving behaviour.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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