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Title: Consumer perceptions of sales promotions in the fast food industry.
Authors: Ng, Dylan Terntzer.
Seow, Michelle.
Singh, Allanjit.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2001
Abstract: An investigation on sales promotions in the fast food industry in Singapore circa 2001. Specific recommendations included.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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