Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8235
Title: Do online pharmaceutical firms offer lower prices?
Authors: Lam, Janet Hoi Ching
Pee, Chea Wen
Poon, Leng Leng
Keywords: DRNTU::Business::Marketing::Pricing
Issue Date: 2002
Abstract: The project aims to find out whether online pharmaceutical firms offer lower prices than hybrid firms. A comparison between prices charged by online and hybrid firms,the frequency of price adjustments made by both firms was also noted. Lastly, a study on price dispersion displayed by both firms was also carried out.
URI: http://hdl.handle.net/10356/8235
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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