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Title: Qualitative industry analysis of multimedia convergence : challenges faced by industry players and their responses
Authors: Cham, Danny Chiah Siong
Chia, Wesley Chien Paine
Wang, Daryl Loon Him
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2002
Abstract: This qualitative study provides insights on the industry players' main challenge of ensuring their sustained business relevance in the current trend of multimedia convergence. Furthermore, we critically examine how the players pursue business opportunities to respond to the above challenge.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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