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Title: Aeronautic giants of the new millennium : strategic competitiveness of five major players.
Authors: Soh, Carine Geok Khim.
Tan, Joyce Sui Tin.
Tan, Cheryl Si Ning.
Keywords: DRNTU::Business::Management::Competition
Issue Date: 2000
Abstract: The report provides an overview of the industrial structure and dynamics of the airline industry. It analyses the competitive strategies and financial performance of 5 airlines, namely Singapore Airlines, Cathay Pacific, British Airways, Scandinavian Airline Systems and Qantas Airways. Finally, recommendations on how each airline should position itself were given.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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