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Title: Red, white and sparking : an analysis of wine consumption patterns in Singapore and proposal for the setting up of a wine shop
Authors: Ee, Min Hoon
Goh, Li Song
Teo, Adeline Seek Ying
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2002
Abstract: Wine consumption in Asia started taking off in 1993. Wine consumption in Singapore doubled between 1990 and 1995 to 45,000 hectolitres and dollar spending increased by 115 percent from $38 million to $81 million. The objective of this study is to determine the feasibility of setting up a wine shop in Singapore and develop a business plan for it.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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