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|Title:||Post non-purchase dissonance||Authors:||Liauw, Lee Jiat
Ang, Lay Tin
Chan, Zi Hui
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2002||Abstract:||This reports aims to present the findings on our market research on the feelings consumers experience when unable to buy a product that had been intended. The emotions experienced is what we termed as 'post non-purchase dissonance'.||URI:||http://hdl.handle.net/10356/8275||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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