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Title: Post non-purchase dissonance
Authors: Liauw, Lee Jiat
Ang, Lay Tin
Chan, Zi Hui
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This reports aims to present the findings on our market research on the feelings consumers experience when unable to buy a product that had been intended. The emotions experienced is what we termed as 'post non-purchase dissonance'.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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