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https://hdl.handle.net/10356/8275| Title: | Post non-purchase dissonance | Authors: | Liauw, Lee Jiat Ang, Lay Tin Chan, Zi Hui |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2002 | Abstract: | This reports aims to present the findings on our market research on the feelings consumers experience when unable to buy a product that had been intended. The emotions experienced is what we termed as 'post non-purchase dissonance'. | URI: | http://hdl.handle.net/10356/8275 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1049.pdf Restricted Access | 588.56 kB | Adobe PDF | View/Open |
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