Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/82861
Title: An investigation of shippers’ satisfaction and behaviour towards corporate social responsibility in maritime transport
Authors: Wong, Yiik Diew
Yuen, Kum Fai
Thai, Vinh V.
Keywords: Theory of Planned Behaviour
Corporate Social Responsibility
Engineering::Civil engineering
Issue Date: 2018
Source: Yuen, K. F., Thai, V. V., & Wong, Y. D. (2018). An investigation of shippers’ satisfaction and behaviour towards corporate social responsibility in maritime transport. Transportation Research Part A: Policy and Practice, 116275-289. doi:10.1016/j.tra.2018.06.027
Series/Report no.: Transportation Research Part A: Policy and Practice
Abstract: Anchoring on the theory of planned behaviour (TPB), the current paper investigates the moderating influences of shippers’ corporate social responsibility (CSR) beliefs on their satisfaction and behaviour towards shipping firms’ involvement in CSR. It also analyses organisational and environmental factors that shape shippers’ CSR beliefs. Survey data were obtained from 276 shippers with business offices located in Singapore, and analysed using multi-sampling approach and linear regression modelling. The results show that shippers with strong CSR beliefs derive greater satisfaction, and exhibit stronger behavioural intentions towards shipping firms’ involvement in CSR. In addition, shippers’ CSR beliefs are influenced by shippers’ organisational characteristics such as (1) firm’s age, (2) firm’s size, (3) degree of internationalisation, (4) types of products shipped, and environmental factors such as (5) perceived environmental and social threats, (6) perceived level of competition, and (7) level of CSR practices in headquarters. The results contribute to TPB research application in both B2C and B2B contexts, and motivate changes to the current marketing and communication practices of shipping firms.
URI: https://hdl.handle.net/10356/82861
http://hdl.handle.net/10220/50290
ISSN: 0965-8564
DOI: 10.1016/j.tra.2018.06.027
Rights: © 2018 Elsevier. All rights reserved. This paper was published in Transportation Research Part A: Policy and Practice and is made available with permission of Elsevier.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:CEE Journal Articles

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