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|Title:||Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.||Authors:||Neo, Yen Leng.
|Keywords:||DRNTU::Business||Issue Date:||2002||Abstract:||This paper attempts to explore whether brands (in the fastfood and handphone industries) have consistent online and offline brand images. The nature and implicationsof any inconsistencies found are reviewed.||URI:||http://hdl.handle.net/10356/8292||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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