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Title: Virtual communities and marketing : value creation through virtual communities
Authors: Ang, Kok Wee
Wee, Mary Yue Shun
Yong, Mark Li Hao
Keywords: DRNTU::Business::Information technology
Issue Date: 2002
Abstract: This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe would be beneficial for future research on virtual communities.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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