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|Title:||Virtual communities and marketing : value creation through virtual communities||Authors:||Ang, Kok Wee
Wee, Mary Yue Shun
Yong, Mark Li Hao
|Keywords:||DRNTU::Business::Information technology||Issue Date:||2002||Abstract:||This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe would be beneficial for future research on virtual communities.||URI:||http://hdl.handle.net/10356/8296||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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