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Title: Reeling them in : movie reviews and their influence on consumers' choice of movies.
Authors: Soh, Yun Huei.
Koh, Chun Chieh.
Chia, Jia Ling.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This project examines the influence ofmovie reviews on consumers' choice of movies, then investigates if a viable business opportunity can be found in the provision of movie reviews.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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