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Title: A study of notebook purchase intentions of undergraduates in Singapore
Authors: Juliana Jalil
Norhafizah Hashim
Wah, Huey Ling
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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