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dc.contributor.authorLee, Li Ching.en_US
dc.contributor.authorPoh, Ya Nee.en_US
dc.contributor.authorTan, Chi Chi.en_US
dc.description.abstractIn this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valence of the WOM given by the subjects.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleEffect of tie and self-interest motive on word-of-mouth behaviour.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChung, Cindy Mann Yienen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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