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Title: Effect of tie and self-interest motive on word-of-mouth behaviour.
Authors: Lee, Li Ching.
Poh, Ya Nee.
Tan, Chi Chi.
Keywords: DRNTU::Business
Issue Date: 2002
Abstract: In this project, using incentives (low valued and high valued) vesus no incentives conditions, we looked into effect of self-interest motive on WOM behaviour. Using friends versus strangers conditions, the effect of tie motive on WOM behavious is examined. WOM behaviour includes the amount and valence of the WOM given by the subjects.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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