Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8311| Title: | Factors affecting new product adoption : a perspective from the consumer electronics industry. | Authors: | Goh, Kim Huat. Koh, Lay Tin. Ng, Boon Hong. |
Keywords: | DRNTU::Business::Marketing::Product management | Issue Date: | 2002 | Abstract: | An insight of the various factors that would affect the adoption of consumer electronics innovations. | URI: | http://hdl.handle.net/10356/8311 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1080.pdf Restricted Access | 302.77 kB | Adobe PDF | View/Open |
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