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|Title:||Factors affecting new product adoption : a perspective from the consumer electronics industry.||Authors:||Goh, Kim Huat.
Koh, Lay Tin.
Ng, Boon Hong.
|Keywords:||DRNTU::Business::Marketing::Product management||Issue Date:||2002||Abstract:||An insight of the various factors that would affect the adoption of consumer electronics innovations.||URI:||http://hdl.handle.net/10356/8311||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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