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Title: Factors affecting new product adoption : a perspective from the consumer electronics industry.
Authors: Goh, Kim Huat.
Koh, Lay Tin.
Ng, Boon Hong.
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 2002
Abstract: An insight of the various factors that would affect the adoption of consumer electronics innovations.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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