What Do Malaysian Firms Seek in Vietnam?

Abstract

The article investigates the motives undergirding the investment of Malaysian firms in Vietnam. It argues that a sizeable portion of Malaysian firms are market seekers exploiting Vietnam’s large, young, and growing domestic market, and natural resource seekers. The article also argues that some of the firms are strategic asset seekers as they collaborate with politically well-connected Vietnamese firms to further their long-term commercial interests. Only a small percentage of Malaysian firms identify themselves as efficiency seekers, which highlights the low organizational and technical abilities of Malaysia’s manufacturing sector.