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Title: Study of the Singapore toiletries market : Procter & Gamble
Authors: Lee, Shing
Tan, Linda Lee Ping
Verani Nikke
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2002
Abstract: This study seeks to aid manufacturers and marketers alike in meeting, and possibly exceeding, the demands that local female consumers may have on three essential types of toiletries, namely, shampoo, body wash as well as toothpaste. The manufacturer is focus is Procter and Gamble.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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