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Title: Exploratory study on the banking behaviour of credit card users and their characteristics
Authors: Pang, May Yee
Teh, Beng Khim
Yew, Lai Yee
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 2002
Abstract: This report seeks to establish why credit card users engage in multiple or single banking and to see if there is any difference in the demographic and psychographic characteristics between the two groups. It also examines whether psychographics can better differentiate them than demographics.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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