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https://hdl.handle.net/10356/8340
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Pang, May Yee | en_US |
dc.contributor.author | Teh, Beng Khim | en_US |
dc.contributor.author | Yew, Lai Yee | en_US |
dc.date.accessioned | 2008-09-24T07:20:01Z | |
dc.date.available | 2008-09-24T07:20:01Z | |
dc.date.copyright | 2002 | en_US |
dc.date.issued | 2002 | |
dc.identifier.uri | http://hdl.handle.net/10356/8340 | |
dc.description.abstract | This report seeks to establish why credit card users engage in multiple or single banking and to see if there is any difference in the demographic and psychographic characteristics between the two groups. It also examines whether psychographics can better differentiate them than demographics. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Finance::Banking | |
dc.title | Exploratory study on the banking behaviour of credit card users and their characteristics | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Gerrard, Philip | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
NBS-REPORTS_1106.pdf Restricted Access | 152 kB | Adobe PDF | View/Open |
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