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Title: Cross-cultural content analysis of printed advertisements from Chinese and English countries
Authors: Fo, Junie Ming Wee
Low, Jaslin Sze Hwee
Toh, Wendy Hui Ling
Keywords: DRNTU::Business::Advertising
Issue Date: 2002
Abstract: This cross-cultural content analysis compares printed advertisements in the Chinese countries (China, Hong Kong and Taiwan) and English countries (US, UK and Australia). The purpose of this study is to examine the differences in the percentage of words vs. graphics in printed advertisements from newspapers and magazines. A random sample of printed advertisements was selected from nationally circulated newspapers and magazines of each country.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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