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|Title:||Cross-cultural content analysis of printed advertisements from Chinese and English countries||Authors:||Fo, Junie Ming Wee
Low, Jaslin Sze Hwee
Toh, Wendy Hui Ling
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2002||Abstract:||This cross-cultural content analysis compares printed advertisements in the Chinese countries (China, Hong Kong and Taiwan) and English countries (US, UK and Australia). The purpose of this study is to examine the differences in the percentage of words vs. graphics in printed advertisements from newspapers and magazines. A random sample of printed advertisements was selected from nationally circulated newspapers and magazines of each country.||URI:||http://hdl.handle.net/10356/8364||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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