Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8372| Title: | Exploratory study on in-home buyer behaviour. | Authors: | Chao, Jang Ting. Cheong, Adeline Wei Leng. Tan, Cindy. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2002 | Abstract: | This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network. | URI: | http://hdl.handle.net/10356/8372 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1135.pdf Restricted Access | 292.12 kB | Adobe PDF | View/Open |
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