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Title: Exploratory study on in-home buyer behaviour.
Authors: Chao, Jang Ting.
Cheong, Adeline Wei Leng.
Tan, Cindy.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This project explores the study of in-home buyer behaviour among three in-home shopping channels namely Direct mail order, Internet and TV network.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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