Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/8378
Title: Case study on One.99 shop.
Authors: Chan, Kwai Seng.
Koh, Wan Ling.
Tay, Peggy.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2002
Abstract: This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry.
URI: http://hdl.handle.net/10356/8378
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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