Please use this identifier to cite or link to this item:
Title: Case study on One.99 shop.
Authors: Chan, Kwai Seng.
Koh, Wan Ling.
Tay, Peggy.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2002
Abstract: This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
620.76 kBAdobe PDFView/Open

Page view(s) 50

Updated on Jan 18, 2021

Download(s) 50

Updated on Jan 18, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.