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https://hdl.handle.net/10356/8378| Title: | Case study on One.99 shop. | Authors: | Chan, Kwai Seng. Koh, Wan Ling. Tay, Peggy. |
Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 2002 | Abstract: | This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry. | URI: | http://hdl.handle.net/10356/8378 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1140.pdf Restricted Access | 620.76 kB | Adobe PDF | View/Open |
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