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Title: Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
Authors: Chua, Ai Chuin.
Ng, Corrina Siok Im.
Teo, Jenny.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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