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|Title:||Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.||Authors:||Chua, Ai Chuin.
Ng, Corrina Siok Im.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2002||Abstract:||The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.||URI:||http://hdl.handle.net/10356/8379||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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