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Title: Validating and valuing business models for the wireless entertainment industry.
Authors: Chee, Sow Har.
Han, Hilda Mei Ian.
Ho, Sarah Wei Jan.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2002
Abstract: The objective of this research is to examine the potential for wireless entertainment in Singapore and how it can be adapted to suit the needs of the different market segments. To find out whether there is market potential for such wireless applications, pursuance of consumer-focused research is a pre-requisite.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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