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Title: Evaluation of distribution strategies for the personal computers industry.
Authors: Chua, Hui Hoon.
Lim, Joseph Sey Yong.
Tian, Hui Peng.
Keywords: DRNTU::Business::Marketing::Goods distribution
Issue Date: 2002
Abstract: This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the direct distribution strategy has a lower overall cost.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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