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|Title:||How customers respond to bank problems : an exploratory study.||Authors:||Oh, Soo Cheng.
Tan, Hwee Cheng.
Yap, Hong Leong.
|Issue Date:||2002||Abstract:||Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.||URI:||http://hdl.handle.net/10356/8398||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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