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Title: How customers respond to bank problems : an exploratory study.
Authors: Oh, Soo Cheng.
Tan, Hwee Cheng.
Yap, Hong Leong.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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