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Title: Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
Authors: Chin, Kwai Fen.
Soh, Yeng.
Keywords: DRNTU::Business::Finance::Bank management
Issue Date: 2002
Abstract: The project explores the impact of DBS' acquisition of POSB on the public, based on the principles of corporate identity, corporate communication, corporate image and corporate reputation.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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