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Title: Potential of wireless application protocol (WAP) as an advertising media.
Authors: Loh, Joo Ling.
Tan, Swee Yau.
Soh, Sin Sin.
Keywords: DRNTU::Business::Advertising::Advertising method
Issue Date: 2002
Abstract: The study would explore the effectiveness of interactive advertising on Wireless Application Protocol (WAP). The main objective of the research study is to determine the use of WAP as a new communication tool in the field of industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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