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Title: Consumer online information acquisition and processing behaviour : a literature review
Authors: Chen, Hui Yin
Wong, Sabrina Hui Xian
Yan, Elsie Yi Si
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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