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|Title:||Exploratory study on gender differences in service perception.||Authors:||Ong, Geok San.
Teo, Bee Koon.
Toh, Han Leng.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2000||Abstract:||This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.||URI:||http://hdl.handle.net/10356/8432||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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