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dc.contributor.authorOng, Geok San.en_US
dc.contributor.authorTeo, Bee Koon.en_US
dc.contributor.authorToh, Han Leng.en_US
dc.description.abstractThis study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleExploratory study on gender differences in service perception.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLow, Peter Issac Siow Siamen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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