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Title: Exploratory study on gender differences in service perception.
Authors: Ong, Geok San.
Teo, Bee Koon.
Toh, Han Leng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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