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Title: Non-purchase regret.
Authors: Lim, Choon Lan.
Ng, Lay Ling.
Tan, Peng Peng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: This project is about the factors influencing consumers' non-purchase and their emotions experienced after non-purchase. Also, what are the categories that are frequently associated with non-purchase will be explored.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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