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Title: Impact of cost-benefit knowledge and product type on inaction inertia
Authors: Tan, Eng Keat
Tam, Yoon Hui
Vishnu Varathan
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2002
Abstract: The purpose of this study is to better understand the phenomenon of inaction inertia, the unwillingness to take up an offer after missing a previous greater offer. We investigated whether inaction inertia was influenced by product type and level of cost-benefit knowledge.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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