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Title: A study of consumers' perceptions of supermarkets in Singapore : a store image study
Authors: Lai, Lan Fah
Ng, Chin Ling
Lau, Sharon Wen Yee
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: This study examines the trend of consumers' perception of supermarkets' image in Singapore. It will cover the following areas: store image dimensions that are important to the Singaporean consumer, the relative importance of various aspects of store image to different consumer segments, and the image of two supermarkets in Singapore, namely Cold Storage and NTUC.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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