Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/8461| Title: | Bridging the gap between academia and practice : a series of articles for practitioners. | Authors: | Chew, Wee Ling. Ow, Chui Leng. Tan, Wen Hui. |
Keywords: | DRNTU::Business::General | Issue Date: | 2002 | Abstract: | This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners. | URI: | http://hdl.handle.net/10356/8461 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1215.pdf Restricted Access | 1.49 MB | Adobe PDF | View/Open |
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