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|Title:||Bridging the gap between academia and practice : a series of articles for practitioners.||Authors:||Chew, Wee Ling.
Ow, Chui Leng.
Tan, Wen Hui.
|Keywords:||DRNTU::Business::General||Issue Date:||2002||Abstract:||This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners.||URI:||http://hdl.handle.net/10356/8461||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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