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Title: Bridging the gap between academia and practice : a series of articles for practitioners.
Authors: Chew, Wee Ling.
Ow, Chui Leng.
Tan, Wen Hui.
Keywords: DRNTU::Business::General
Issue Date: 2002
Abstract: This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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